{"id":515,"date":"2025-06-16T18:10:22","date_gmt":"2025-06-16T16:10:22","guid":{"rendered":"https:\/\/www.asiaselma.com\/geo-generative-engine-optimization\/"},"modified":"2025-09-26T18:35:45","modified_gmt":"2025-09-26T16:35:45","slug":"geo-generative-engine-optimization","status":"publish","type":"page","link":"https:\/\/www.asiaselma.com\/ca\/geo-generative-engine-optimization\/","title":{"rendered":"GEO – Generative Engine Optimization"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/www.asiaselma.com\/wp-content\/uploads\/2025\/07\/GEO-Generative-Engine-Optimization-1-1.png” background_size=”contain” background_position=”top_left” width=”100%” background_last_edited=”on|phone” background_enable_image_tablet=”off” global_colors_info=”{%22gcid-2109b9d7-36d1-4e2a-8601-823818cd747f%22:%91%22background_color%22%93}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” _builder_version=”4.27.4″ _module_preset=”default” max_width=”60%” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dipl_double_color_heading heading_pre_part=”Posicionament en plena era de la” heading_main_part=” intel\u00b7lig\u00e8ncia artificial” _builder_version=”4.27.4″ _module_preset=”default” pre_header_font_size=”40px” main_header_font=”||on||||||” main_header_text_color=”gcid-primary-color” main_header_font_size=”40px” post_header_font_size=”40px” global_colors_info=”{%22gcid-primary-color%22:%91%22main_background_color%22,%22main_header_text_color%22,%22background_mask_color%22%93}”][\/dipl_double_color_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”DM Sans||||||||” text_text_color=”gcid-body-color” text_font_size=”21px” text_line_height=”1.4em” header_font=”–et_global_heading_font||||||||” custom_padding=”||0px|||” global_colors_info=”{%22gcid-body-color%22:%91%22text_text_color%22%93}”]<\/p>\n

El teu projecte hi t\u00e9 molt a aportar. Per\u00f2 en un ecosistema digital dominat per respostes generades per intel\u00b7lig\u00e8ncia artificial, ja no n’hi ha prou amb \u201cestar a Google\u201d. <\/span><\/p>\n

El 93,8% de les cites que apareixen a Google SGE no provenen dels primers resultats org\u00e0nics. Aix\u00f2 vol dir que, fins i tot amb un bon SEO tradicional, pots estar quedant fora de la conversa digital. Amb GEO, adapto els teus continguts perqu\u00e8 la IA els entengui, els valori i els seleccioni per construir respostes \u00fatils per a les persones. <\/span><\/span><\/p>\n

Perqu\u00e8 el teu projecte no nom\u00e9s mereix ser vist, sin\u00f3 ser escoltat.<\/span><\/p>\n

[\/et_pb_text][dipl_double_color_heading _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/dipl_double_color_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-2109b9d7-36d1-4e2a-8601-823818cd747f” global_colors_info=”{%22gcid-2109b9d7-36d1-4e2a-8601-823818cd747f%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dipl_double_color_heading heading_pre_part=”La” heading_main_part=”Generative Engine Optimization (GEO),” heading_post_part=”una estrat\u00e8gia adaptada a la nova realitat digital.” _builder_version=”4.27.4″ _module_preset=”default” global_heading_settings_text_align=”center” main_header_font=”||on||||||” main_header_text_color=”gcid-body-color” global_colors_info=”{%22gcid-body-color%22:%91%22main_header_text_color%22%93}”][\/dipl_double_color_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font||||||||” text_font_size=”20px” global_colors_info=”{}”]<\/p>\n

La Generative Engine Optimization (GEO)<\/strong> no \u00e9s nom\u00e9s levoluci\u00f3 del SEO cl\u00e0ssic. \u00c9s una nova manera d’entendre com circula el coneixement a l’era de la intel\u00b7lig\u00e8ncia artificial. Ja no n’hi ha prou d’apar\u00e8ixer als resultats de Google: ara es tracta de convertir-te en una font fiable i rellevant per als motors generatius que alimenten les respostes en eines com ChatGPT, Perplexity o la nova experi\u00e8ncia generativa de Google (SGE). <\/p>\n

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Cada dia milions de persones utilitzen aquestes plataformes per informar-se, prendre decisions i descobrir projectes alineats amb els seus valors. En aquest nou context, si els teus continguts no estan preparats per ser interpretats, compresos i citats per la IA, est\u00e0s perdent una oportunitat clau de visibilitat, autoritat i impacte. <\/p>\n

Aqu\u00ed \u00e9s on entra GEO<\/strong> . \u00c9s una estrat\u00e8gia que adapta els teus continguts perqu\u00e8 compleixin els criteris que aquestes tecnologies valoren: estructura clara, llenguatge comprensible, fonts verificables, transpar\u00e8ncia, dades i prop\u00f2sit. <\/p>\n

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Amb Generative Engine Optimization,<\/strong> no nom\u00e9s millores el teu posicionament. Et converteixes en una veu de refer\u00e8ncia. I el m\u00e9s important, fas que el teu missatge arribi m\u00e9s lluny. <\/p>\n

Aquesta estrat\u00e8gia \u00e9s especialment \u00fatil per a entitats socials, cooperatives, associacions o projectes amb valors que volen amplificar-ne l’impacte sense renunciar a la seva ess\u00e8ncia.<\/p>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/www.asiaselma.com\/wp-content\/uploads\/2025\/07\/Patro-Asia.png” global_colors_info=”{%22gcid-secondary-color%22:%91%22background_color%22%93}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dipl_double_color_heading heading_pre_part=”Qu\u00e8 inclou el servei de” heading_main_part=”consultoria GEO” heading_post_part=”?” _builder_version=”4.27.4″ _module_preset=”default” global_heading_settings_text_align=”center” pre_header_font_size=”40px” main_header_font=”||on||||||” main_header_text_color=”gcid-primary-color” main_header_font_size=”40px” post_header_font_size=”40px” global_colors_info=”{%22gcid-primary-color%22:%91%22main_header_text_color%22%93}”][\/dipl_double_color_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font||||||||” text_font_size=”20px” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

L’ estrat\u00e8gia GEO<\/strong> forma part integral del servei de consultoria SEO<\/a> perqu\u00e8 avui no es pot pensar en posicionament sense tenir en compte el paper central de la intel\u00b7lig\u00e8ncia artificial. <\/span><\/p>\n

GEO no \u00e9s un extra, \u00e9s levoluci\u00f3 natural del SEO. <\/span><\/p>\n

Per aix\u00f2, quan treballem la teva estrat\u00e8gia SEO<\/strong> ja estem aplicant criteris GEO perqu\u00e8 el teu contingut no nom\u00e9s aparegui en cercadors tradicionals, sin\u00f3 tamb\u00e9 en les respostes generades per IA.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-3960895d-1065-4d86-b403-b8aa1d457431″ global_colors_info=”{%22gcid-3960895d-1065-4d86-b403-b8aa1d457431%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dipl_double_color_heading heading_main_part=”GEO (Generative Engine Optimization )” heading_post_part=”perqu\u00e8 el teu relat aparegui on la IA dona respostes.” main_part_text_background=”on” main_background_color=”gcid-2109b9d7-36d1-4e2a-8601-823818cd747f” _builder_version=”4.27.4″ _module_preset=”default” global_heading_settings_text_align=”center” main_header_font=”||on||||||” main_header_text_color=”#FFFFFF” main_header_font_size=”34px” global_colors_info=”{%22gcid-2109b9d7-36d1-4e2a-8601-823818cd747f%22:%91%22main_background_color%22%93}”][\/dipl_double_color_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dipl_double_color_heading heading_pre_part=”Qu\u00e8 pots esperar d’aplicar una estrat\u00e8gia” heading_main_part=”Generative Engine Optimization (GEO)” heading_post_part=”?” _builder_version=”4.27.4″ _module_preset=”default” global_heading_settings_text_align=”center” main_header_font=”||on||||||” main_header_text_color=”gcid-primary-color” global_colors_info=”{%22gcid-primary-color%22:%91%22main_header_text_color%22%93}”][\/dipl_double_color_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”20px” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

Un canvi estrat\u00e8gic i profund a la teva comunicaci\u00f3 digital.<\/strong><\/p>\n

GEO no nom\u00e9s millora la teva pres\u00e8ncia en l\u00ednia: transforma la manera com comuniques perqu\u00e8 el teu projecte sigui reconegut com a font fiable<\/strong> per les eines d’ intel\u00b7lig\u00e8ncia artificial<\/strong> m\u00e9s influents del moment.<\/p>\n

Perqu\u00e8 no es tracta nom\u00e9s d’arribar a m\u00e9s persones, sin\u00f3 de ser-hi present quan busquen respostes.<\/strong><\/p>\n

Amb GEO, guanyes autoritat i rellev\u00e0ncia sense renunciar al que et fa \u00fanica: una mirada cr\u00edtica, una manera de fer amb compte, coher\u00e8ncia i prop\u00f2sit.<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-2109b9d7-36d1-4e2a-8601-823818cd747f” global_colors_info=”{%22gcid-2109b9d7-36d1-4e2a-8601-823818cd747f%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dipl_double_color_heading heading_pre_part=”M\u00e9s pres\u00e8ncia en” heading_main_part=” respostes generatives” heading_post_part=” m\u00e9s autoritat com a font citada i m\u00e9s tr\u00e0nsit org\u00e0nic qualificat, sense perdre coher\u00e8ncia ni accessibilitat.” _builder_version=”4.27.4″ _module_preset=”default” global_heading_settings_text_align=”center” main_header_font=”||on||||||” main_header_text_color=”#FFFFFF” global_colors_info=”{}”][\/dipl_double_color_heading][et_pb_button button_url=”#contacto” button_text=”Fes que el teu projecte guanyi visibilitat ” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”gcid-body-color” button_border_width=”0px” global_colors_info=”{%22gcid-body-color%22:%91%22button_bg_color%22%93}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dipl_double_color_heading heading_pre_part=” Per qu\u00e8 confiar en el meu per al teu” heading_main_part=”posicionamient GEO” heading_post_part=”?” _builder_version=”4.27.4″ _module_preset=”default” global_heading_settings_text_align=”center” pre_header_font_size=”40px” main_header_font=”||on||||||” main_header_text_color=”gcid-primary-color” main_header_font_size=”40px” post_header_font_size=”40px” pre_header_font_size_tablet=”40px” pre_header_font_size_phone=”35px” pre_header_font_size_last_edited=”on|phone” main_header_font_size_tablet=”40px” main_header_font_size_phone=”35px” main_header_font_size_last_edited=”on|phone” post_header_font_size_tablet=”40px” post_header_font_size_phone=”35px” post_header_font_size_last_edited=”on|phone” global_colors_info=”{%22gcid-primary-color%22:%91%22main_header_text_color%22%93}”][\/dipl_double_color_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n

La meva missi\u00f3 amb GEO<\/strong> \u00e9s senzilla i exigent: posicionar relats que transformin la societat all\u00e0 on avui la gent consulta respostes. Treballo des del rigor del SEO i la IA aplicada perqu\u00e8 el teu contingut sigui interpretable, fiable i citabile pels motors generatius, sense perdre identitat ni cures. <\/p>\n

Conec els ritmes i els requisits d’ONG, ESS, administracions i pimes amb valors. Tradueixo la complexitat en criteris i prioritats: mapeig de preguntes i entitats, guia editorial inclusiva, dades estructurades, accessibilitat, evid\u00e8ncies i tra\u00e7abilitat de fonts. <\/p>\n

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Res dreceres. Integro GEO a la teva estrat\u00e8gia SEO perqu\u00e8 tot sumi: millores t\u00e8cniques, consist\u00e8ncia del relat i mesurament transparent. El resultat \u00e9s m\u00e9s visibilitat on es decideixen converses i m\u00e9s incid\u00e8ncia sense diluir qui ets. <\/p>\n

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